Stand up a repeatable B2B outbound engine — contact list, segmentation, multi-touch sequences, and a LinkedIn presence HR buyers would actually engage with.
Sourced + enriched 1,600-contact HR/People list, multi-touch cold email sequences, Rosh Hashana B2B campaign, LinkedIn organic growth (250+ targeted connection requests to HR / VP People / Employee Experience), LinkedIn community engagement playbook, founder training on cadence and voice.
16 new organizations closed in the peak month via this engine. LinkedIn page grew from 61 followers into a real outbound surface. Founder running outreach solo post-engagement.
The challenge
The brand had enterprise buyers in tech, cybersecurity, aerospace, defense, and insurance — but they were all inbound or relationship-driven. There was no outbound motion: no list, no sequences, no LinkedIn presence, no cold-email program. The LinkedIn company page sat at 61 followers. The founder's stated goal for the B2B push was 5 corporate orgs for Family Day.
"Growth via word of mouth" is not a channel, it's a ceiling. The brief was to build the outbound engine and teach the founder to run it.
What I did
List — 1,600+ verified B2B contacts
- Sourced and enriched a 1,600+ B2B manager list: HR, VP People, Employee Experience, Office Managers, Operations leads.
- Segmented by company size (200+ employees) and vertical (tech, finance, pharma, manufacturing).
- Every contact verified — no spray-and-pray, no burned domain reputation.
Cold email sequences & Rosh Hashana campaign
- Wrote multi-touch cold email sequences in the founder's tone of voice — subject lines, body copy, CTA, follow-up logic.
- Full Rosh Hashana B2B campaign end-to-end: list slice, messaging, timing, landing page spec.
- Paused a parallel reserve-duty (miluim) campaign when I flagged cannibalization risk against Family Day targeting the same HR buyers — that judgment call protected CAC across both campaigns.
Building your outbound engine from zero? Book your free 30-min slot →
LinkedIn organic + community play
- Company page started at 61 followers with zero outbound motion. Launched 250+ targeted connection requests to HR / VP People / Employee Experience / Ops / CEO personas.
- Wrote the LinkedIn community engagement playbook: where to show up, which HR groups to join, what to post, what to comment on.
- Trained the founder on cadence and voice so the motion runs without me.
She opened my mind to opportunities I wasn't even seeing. Every idea came back as a structured plan I could actually execute. She helped me focus, move fast, and build the marketing infrastructure the business was missing — with passion and care the whole way through.
The outcome
The peak month landed 16 new organizations via this engine — part of the 50 total the B2B channel closed. The LinkedIn page grew from 61 followers into a real outbound surface. Most importantly, the founder is running this motion solo after my engagement — the cadence, the voice, and the discipline to pause a campaign when cannibalization risk shows up.
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