Launch an owned-media engine that serves paid ads, SEO, and the B2B funnel simultaneously — without adding headcount.
Blog launch, content calendar across 5 customer segments, home-page messaging rebuild as an infographic with a live counter, sponsored-content benchmarking against 43K/month organic traffic, partnership pitches for lifestyle media and niche communities.
Content engine live. Home page now leads with one-liner Value Propositions and quantified proof (80K+ boxes, 500+ Google reviews at 4.9★). Partnerships that didn't earn their spend were killed before they bled cash.
The challenge
The brand had 43,000 monthly organic visits to a storefront built for transactions, not discovery. No blog. No content calendar. No editorial voice. No SEO structure beyond product pages. The home page buried the value proposition under long paragraphs of copy nobody was reading. Sponsored-content offers were coming in weekly — some great, some terrible — and there was no framework for deciding which ones to take.
An owned-media engine would feed paid ads, SEO, social, and the B2B funnel simultaneously. The brief was to stand one up from zero, and to make it something the founder could keep producing without me.
What I did
Blog & content calendar
- Launched the blog from scratch on the brand's site.
- Built a content calendar tied to all 5 customer segments, with topic clusters mapped to paid ad creative, organic social, SEO intent, and B2B sales enablement — so every piece does double or triple duty.
Home-page messaging rebuild
- Identified the home page's biggest weakness: long paragraphs burying the value proposition below the fold.
- Wrote the rewrite brief for the copywriter: lead with the customer outcome, not the product feature. Condensed each block into a one-liner Value Proposition.
- Repositioned the hero section as an infographic with a live counter — 80K+ boxes in 4 years, 500+ Google reviews at 4.9★, made in Israel, 4–6 months in development per box — so the page feels alive and proves itself in the first scroll.
Sitting on organic traffic you're not monetizing? Book your free 30-min slot →
Partnerships & sponsored-content discipline
- Researched and pitched partnerships with lifestyle media and niche communities (bachelorette, family, couples) for sponsored content and organic cross-promotion.
- Benchmarked inbound sponsored-content offers against the brand's own 43K/month organic traffic. Killed the ones that didn't earn their spend before they bled cash.
She opened my mind to opportunities I wasn't even seeing. Every idea came back as a structured plan I could actually execute. She helped me focus, move fast, and build the marketing infrastructure the business was missing — with passion and care the whole way through.
The outcome
The content engine went from zero to live with a calendar the founder keeps producing against. The home page now leads with one-liner Value Propositions and quantified proof in the first scroll. Partnerships that didn't earn their spend were killed before they bled cash. And the whole stack keeps producing post-engagement — not a campaign, an engine.
.jpg?width=72&height=72&name=Shani%20Headshots-7710%20(1).jpg)