Build an influencer program from zero — the playbook, briefs, contracts, vendor relationships, and the judgment to walk from bad deals.
Budget formula, benchmark tiers (A-list vs micro), reusable creator brief template, contract proposal, open-call post for creator communities, pitch to a top-tier Israeli influencer agency on the brand's behalf, ROI negotiation on a wedding/lifestyle platform deal.
Program live. 3,500 NIS saved by walking a thin-traffic deal. The founder now has a scalable influencer engine — not a one-off campaign — with briefs and contracts she can reuse.
The challenge
The brand had product-market fit for creators — couples, families, lifestyle — but no program. No playbook for which tiers of creator to work with. No brief template. No contract language. No pitch deck. No vendor list. Every partnership was negotiated from scratch, the math was done on a napkin, and there was no way to know if a deal was worth doing until after the money had already left.
The founder had been burned once on a partnership that produced thin traffic and couldn't prove why. The brief was clear: build the engine, teach me when to walk.
What I did
Playbook & budget formula
- Wrote the influencer playbook: budget formula by tier, benchmark spend (A-list vs micro), how to pick creators, how to measure success vs failure.
- Defined two tiers — A-list for awareness and category signal, micro-creators for conversion and trust — each with its own brief, compensation model, and ROI threshold.
Reusable creator kit
- Creator brief template: audience match, content direction, deliverables, deadlines, compensation.
- Contract proposal template for creator agreements.
- Open-call post to distribute in creator communities.
Looking at an influencer deal and not sure if it pencils? Book your free 30-min slot →
Partnership pitches & the judgment call
- Pitched a top-tier Israeli influencer agency on the brand's behalf for A-list creators in the couples and families verticals.
- Negotiated terms with a wedding/lifestyle platform and walked away when the ROI math didn't work — saving 3,500 NIS that would have produced thin traffic.
- Introduced the founder to a creator agent who closed the specific A-list creator she had wanted but couldn't reach cold.
She opened my mind to opportunities I wasn't even seeing. Every idea came back as a structured plan I could actually execute. She helped me focus, move fast, and build the marketing infrastructure the business was missing — with passion and care the whole way through.
The outcome
The brand now has a scalable influencer engine — not a one-off campaign. Briefs and contracts reusable across dozens of creators. Two working tiers (A-list + micro). 3,500 NIS saved by walking a weak deal. And the founder has the framework to decide, on her own, which partnerships to take and which to pass.
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