Legal

Cookie Policy

What cookies we use, why, and how you can control them.

Effective: April 17, 2026  ·  Last updated: April 17, 2026

Contents

  1. What cookies are
  2. Cookie categories
  3. Specific cookies we use
  4. Third-party services
  5. Manage your cookies
  6. Do Not Track
  7. Changes
  8. Contact

1. What cookies are

Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, measure traffic, and deliver relevant content. Similar technologies include pixels, tags, and local storage — we refer to all of these as "cookies" in this policy.

2. Cookie categories

We use four categories of cookies:

Strictly necessary

Required for the site to function. These cannot be disabled and do not identify you personally. Examples: session management, security, remembering your cookie consent.

Functional

Remember choices you make (e.g., language, region) to give you a better experience.

Analytics / Performance

Help us understand how visitors use the site so we can improve it. Data is typically aggregated.

Marketing

Track activity to measure campaign effectiveness and help us reach relevant B2B audiences.

3. Specific cookies we use

Our active tracking stack is simple: HubSpot (for CRM, forms, and basic analytics) and Google Analytics 4 (for site traffic insights). We do not use Meta Pixel, LinkedIn Insight Tag, or session-recording tools.

Cookie Provider Purpose Category Lifetime
__hs_opt_out HubSpot Remembers your cookie consent choice Necessary 13 months
__hs_do_not_track HubSpot Enables "do not track" preference Necessary 13 months
__hs_initial_opt_in HubSpot Tracks whether visitor saw the banner Necessary 7 days
__hssc HubSpot Session tracking Analytics 30 minutes
__hssrc HubSpot Detects session restart Analytics Session
__hstc HubSpot Unique visitor — first visit, last visit, session count Analytics 13 months
hubspotutk HubSpot Visitor ID passed to HubSpot on form submit Analytics 13 months
messagesUtk HubSpot Chat widget visitor ID Functional 13 months
_ga Google Analytics Distinguishes unique users Analytics 2 years
_ga_WPGMJVP2Q2 Google Analytics 4 Session state Analytics 2 years
_gid Google Analytics Distinguishes users (daily) Analytics 24 hours

This list reflects our current setup. If we add or remove tools, we'll update this table and the "Last updated" date above.

4. Third-party services

Some cookies are set by third parties when their content or scripts load on our site. Read their privacy policies:

5. Manage your cookies

Cookie banner

When you first visit, you'll see a banner where you can Accept all, Reject non-essential, or Customize your choices. Change your mind at any time using the "Manage cookie preferences" button below.

Your browser

All major browsers let you view, delete, and block cookies:

  • Chrome: Settings → Privacy and security → Cookies
  • Safari: Preferences → Privacy
  • Firefox: Settings → Privacy & Security
  • Edge: Settings → Cookies and site permissions

Blocking strictly necessary cookies may break parts of the site.

Opt out of analytics

Unsubscribe from emails

To stop receiving our newsletter or marketing emails, use the Unsubscribe link at the bottom of any email, or visit our email preferences page.

6. Do Not Track (DNT)

We currently do not respond to browser "Do Not Track" signals because there is no agreed industry standard. You can control tracking via our cookie banner instead.

7. Changes

We update this policy as our tools change. See the "Last updated" date above.

8. Contact

Questions about cookies: shani@shani.marketing