Real engagements. Real results. Industries, company sizes, and outcomes are accurate.
A note on confidentiality. Every client I work with signs an NDA. That's non-negotiable for the kind of deep MarTech and RevOps work I do — you're looking at HubSpot portals, pipeline data, and revenue architecture. So on this page you'll find the work, not the logos. Industries and outcomes are real. Numbers are real. Names have been changed or removed. If you want to talk about any of these engagements in detail, book a call and I'll walk you through what I can share.
From zero HubSpot infrastructure to a BFCM-ready revenue engine in 6 weeks
A Shopify-native eCommerce platform was missing 85% of its MarTech infrastructure three months before Black Friday. No lead scoring, no workflows, no dashboards, no pipeline. We built a Wave 1–3 rollout, integrated Amplemarket for outbound, and shipped a BFCM-ready HubSpot portal before the campaign window.
Rebranding a global technology company without losing millions of contacts
A publicly-traded global AV technology manufacturer was rebranding across 40+ country websites while migrating to HubSpot. The challenge: preserve millions of contact records, campaign history, and SEO equity across the transition. As Global Director of Marketing Operations, I led the MarTech architecture and the HubSpot rollout.
Running an AI Quick Wins workshop series for a cybersecurity marketing team
A late-stage cybersecurity company was launching a new product and wanted their marketing team AI-operational in weeks, not months. We ran a two-session AI Quick Wins workshop covering tool selection, prompt architecture, workflow integration, and a launch-specific AI playbook for the new product's go-to-market.
Building a family office website for an audience that doesn't Google you
An international family office needed a digital presence that would hold up to scrutiny from sovereign investors and HNW referrers — without looking like everything else in finance. We built the brand, site architecture, and AEO-optimized content that would rank on the right questions without screaming for attention.
Out-ranking entrenched competitors with AEO-first SEO
An international business group was invisible on Google against well-established competitors in an adjacent market. We rebuilt the content architecture around Answer Engine Optimization — not just keywords, but the questions investors and partners actually ask — and opened a migration path from a legacy domain to a new brand without losing track record.
Replacing manual community management with Make.com + Google Apps Script
A grassroots community operation was running an 83K-person Facebook community, 11K newsletter, and 21K monthly website visits — entirely manually. We replaced the manual work with a Make.com + Google Apps Script + WhatsApp pipeline that captures Meta ad leads, routes them to a master tracker, and sends personalized follow-ups in minutes, not days.