Fractional CMO who connects your data, stack, and revenue into one system that works. For B2B SaaS, cybersecurity, and enterprise teams.
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By the numbers
There's a lot on this site — playbooks, case studies, frameworks, tools. I've been curating it for years. But if you're the practical type and know what you came for:
Not every team needs a full-time AI hire. I plug into your marketing ops and deploy AI workflows that save 10+ hours a week — prompt engineering, MCP integrations, automated reporting, and more.
What I do
Senior marketing leadership — without the full-time cost.
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Your tools connected, optimized, and driving pipeline.
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Get more from every dollar, tool, and team member.
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Shani came in and within two weeks had mapped our entire funnel, identified the three biggest opportunities, and built a 90-day plan that actually made sense. She operates like an in-house CMO, not a consultant.
Every engagement ends with measurable impact. Here are a few stories.
All case studies →
HubSpot implementation, BFCM campaign strategy, and full funnel rebuild for a D2C brand scaling into B2B.
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Deployed AI across the marketing team, rebuilt attribution, and launched a product with zero additional headcount.
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Full website build, SEO + AEO strategy, and content architecture for a $500M family office entering digital.
Read the full story →She's the rare marketer who understands both the strategic layer and the technical plumbing. HubSpot, automation, AI workflows — she doesn't just recommend, she builds it herself.
How I operate
Every engagement runs on the same rhythm. You'll always know what's happening and what's next.
30 minutes. I ask the hard questions about your pipeline, stack, team, and goals. You leave with a clearer picture of where you actually are.
I dig into your data, tools, content, and attribution. I map the opportunities and show you exactly where the untapped potential is.
You get a prioritized 90-day plan with clear ownership, KPIs, and milestones. A real execution plan, not recommendations.
We ship. Build, test, measure, iterate. Weekly working sessions with written agendas and follow-ups. I stay until results show in the data.
Shani took our marketing from reactive to systematic. She rebuilt our lead scoring, connected our outbound tools, and trained the team on AI prompts that actually save time. The pipeline impact was immediate.
The exact framework I use to evaluate and consolidate marketing tools. Works for any stack size.
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How to make your brand discoverable in ChatGPT, Perplexity, and AI search results. PDF download included.
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Step-by-step guide to setting up HubSpot right the first time. Properties, workflows, scoring, and reporting.
Read the playbook →Real feedback from real projects. Drag to explore.
Rebuilt our lead scoring in HubSpot. MQL-to-SQL went from 12% to 34% in one quarter. She doesn't do strategy decks — she logs in and builds.
She took our digitization project — CRM migration, full HubSpot setup — and delivered it with gravy on top. Everything we asked for, plus things we didn't know we needed.
Brought her in for AI workshops. Three months later the team builds campaigns in half the time. That's not consulting — that's transformation.
After 18 years in the same seat at an enterprise payments company, I needed clarity on what's next. Shani's mentoring gave me the marketing vocabulary to make a real career shift.
Connected Amplemarket to HubSpot, built the sequences, trained the SDRs. Pipeline 3x'd in one quarter. She treats your business like it's hers.
We were paying for 14 tools and using 5. She cut our spend by 40% and somehow output went up. That's the kind of math I like.
Hired her as Fractional CMO because we couldn't afford full-time. Got more than any full-timer ever delivered. She thinks in pipelines, not campaigns.
Restructured our entire outbound motion — ICP, messaging, cadence, tooling. My team actually looks forward to prospecting now. Didn't think that was possible.
Brought her in to fix marketing. She ended up aligning marketing, sales, and CS around one revenue model. The board noticed. That's all you need to know.
Came to mentoring after 8 years in sales. She helped me build a marketing skill set from scratch and land my first director role within 6 months.
As CTO, I was skeptical about AI marketing tools. She showed us how to integrate AI without the hype. Practical, measurable, zero buzzwords.
Rebuilt our content strategy from scratch. Organic traffic doubled. Leads went from 20 to 80 a month. Still running the engine she built.
I thought marketing was the creative department. Shani showed me it's an operations function — and when you run it like one, revenue follows.
Attended her workshop on marketing automation. Left with a mapped workflow for onboarding. Built it the next week. Still runs. 28% conversion rate.
Launched our new product across 12 markets. Positioning, messaging, launch playbook, enablement — all in 6 weeks. Best launch in a decade, said our VP Sales.
Full funnel rebuild. Top to bottom. New ICP, content engine, scoring, nurture flows. In 90 days our pipeline went from 'we hope' to 'we know exactly.'
First-time founder, zero marketing background. She mentored me through hiring my first team and setting KPIs I actually understand. Worth every shekel.
Migrated us from Marketo to HubSpot in 8 weeks. Zero data loss, all automations rebuilt, team trained. Deliverability went from 72% to 96%.
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Playbooks, templates, and real lessons from client work. No schedule. Unsubscribe anytime.
I probably shouldn't give these away. But here we are. Free playbooks for B2B teams.
So... Where are we going next?