A CMO-level brain in the room. Without the full-time salary.
Senior marketing leadership for B2B SaaS, cybersecurity, and fintech companies that need strategy, pipeline, and ownership — not another agency deck.
If this sounds familiar…
You’re not alone. Most of my clients come in with some version of these three.
Your pipeline stalled.
MQLs don’t turn into SQLs. Sales blames marketing. Marketing blames the product. Nobody owns the number.
Your stack is a mess.
15 tools, 3 spreadsheets, 0 attribution. You pay for HubSpot, Salesforce, Marketo — and still don’t know what’s working.
You can’t hire a full-time CMO.
$250K+ salary, equity, 6-month ramp — and if they quit, you start over. You need senior leadership now, without the long commitment.
Use cases
Six places this engagement actually pays for itself.
Concrete use-cases, not fluffy pillars. Pick the ones that match your pain — scope follows.
GTM
Strategy
Turn insights into action for sharper targeting and faster growth.
Demand
Generation
Own the MQL→SQL number with a weekly operating rhythm, not a quarterly miracle.
Pipeline
Ownership
One accountable leader sitting with sales, product, and CS — not a deck factory.
Team
Build
Org design, scorecards, and hiring loops so your bench keeps compounding.
Board
Reporting
Investor decks and QBRs that make your CEO look sharp — with numbers that hold up.
Stack
Oversight
HubSpot, Salesforce, Amplemarket, AI — a senior eye on integrations and attribution.
What changes
The numbers we’re playing for.
Average MQL lift across CMO engagements
Pipeline multiplier when marketing + ops align
From first meeting to full operating rhythm
B2B SaaS, fintech, cyber engagements shipped
Fractional CMO in action
Case study
Cybersecurity AI workshops & product launch
Built the full GTM engine for a Tel-Aviv cybersecurity company: positioning, demand gen, HubSpot lifecycle, sales enablement, and launch narrative — all under a six-month fractional CMO engagement.
See what changedWhat you get
Six deliverables. Shipped, dated, owned.
Every item below has a named owner, a delivery date, and a measurable outcome. No open-ended retainers, no “strategic advisory” deck-factory. If I can’t define how we’ll know it worked, we don’t scope it.
Whole DepartmentDeliverable 01
GTM Strategy & Positioning
ICP, messaging, value prop — rebuilt around how your best customers actually buy.
Deliverable 02
Demand Gen & Pipeline Ownership
I own the MQL-to-SQL number. Weekly reviews. Quarterly targets. No hiding.
Deliverable 03
Team Structure & Hiring
Org design, scorecards, interview loops — I help you build the team you actually need.
Deliverable 04
MarTech Stack Oversight
HubSpot, Salesforce, Amplemarket, AI tools. I make them talk to each other.
Deliverable 05
Board-Level Reporting
Investor decks, QBR slides, metrics that make your CEO look sharp.
Deliverable 06
Cross-Functional Alignment
Sales, Product, CS. I’m in the room so marketing stops being the ‘deck factory.’
How I operate
Four steps. Real deliverables. Every time.
Every engagement runs on the same rhythm. You’ll always know what’s happening and what’s next.
Discovery Call
30 minutes. I ask the hard questions about your pipeline, stack, team, and number. You leave with a clearer picture — engagement or not.
Review & Diagnosis
I dig into your data, tools, content, attribution. Map the opportunities and show you exactly where the untapped potential sits.
Roadmap & Scope
You get a prioritized 90-day plan with clear ownership, KPIs, and milestones. A real execution plan — not recommendations.
Execute & Optimize
We ship. Build, test, measure, iterate. Weekly working sessions with written agendas and follow-ups. I stay until results show up in the data.
Scope of engagement
Everything’s in. No surprise add-ons.
Every engagement starts with a free 30-min intro so we scope the right fit. Scope is fixed before we sign. What’s in is in.
What’s included
- 20–30 hours per month of senior leadership
- Full GTM + MarTech + team ownership
- Weekly working sessions with your team
- Direct involvement in board & investor reporting
- HubSpot, Amplemarket, and AI implementation included
- 3-month minimum, typical engagement 6–12 months
Proof
Not a portfolio. A receipt.
Quick Check
Is a Fractional CMO the right call for you?
Two questions. Fifteen seconds. Honest answer at the end.
Where is marketing leadership today?
What does the business need in the next 6 months?
Your best next step
Continue the journey
Three more stories down this lane.
Same playbook, different shape. Keep reading to see how it plays out in a neighboring use case.
Related case
B2B GTM for a B2C brand
From DTC hustle to 50 enterprise orgs closed in 12 months.
Read the full story →
Related case
B2B outbound for cybersecurity
1,600+ ICPs list, sequenced and booked into calendar.
Read the full story →
Playbook
B2B Sales Hiring Scorecard
Build a hiring loop that actually filters pipeline-builders.
Read the full story →Ready when you are.
Book a free 30-minute slot. I’ll ask the hard questions. You’ll leave with a clearer picture — engagement or not.
Free 30-min slot →FAQ
Before you book
What does an engagement cost?
Scope drives price, and I’d rather talk it through than anchor you to the wrong number. Book a free 30-min intro — I’ll tell you the range on the call.
What’s the minimum engagement?
Depends on scope. Monthly engagements start at 3 months. Projects run 6–12 weeks. Sometimes a half-day workshop is the right entry point — I’ll tell you honestly.
Do you work with in-house teams?
Yes — and I prefer it. I’m most effective embedded with your existing team, not siloed as an outside consultant. I coach, not just advise.
What industries do you work in?
B2B SaaS, cybersecurity, fintech, eCommerce, family offices, regulated industries. 15 years across 40+ companies. If you’re a new industry for me, I’ll say so — and tell you how I’ll ramp.