YOU SHALL NOT PASS
Just kidding — this is literally built for you. Free B2B marketing resources: AI tools, MarTech use cases, budget calculators, and guides your team can actually use tomorrow.
Most read this month
AEO vs SEO in 2026 — the playbook for being cited by ChatGPT and Perplexity
SEO is no longer enough. AEO (Answer Engine Optimization) is how you get cited by ChatGPT, Claude, Perplexity, and Google AI Overviews. The structure, the schemas, the content patterns, and the measurement.
Read the playbook →AI Marketing Operations 101 — from curiosity to deployment
How to take a marketing team from "AI curious" to operational in 30 days. Tool selection criteria, prompt architecture, workflow integration patterns, and the safety guardrails most teams forget to install.
Read the playbook →How to hire a Fractional CMO — the buyer's guide
I'm a Fractional CMO, so this is biased — but it's also useful. When to hire one, what to look for, what to pay, the red flags, and the questions to ask in the discovery call. Originally written for Startup for Startup.
Read the playbook →AEO & SEO Strategies
Get cited by ChatGPT, Claude, and Perplexity. Not just ranked.
Search is splitting in two. Google still drives traffic — answer engines drive trust. The playbooks below cover both: schema, citations, structured tables, content patterns, and the measurement that actually moves the needle in 2026.
Playbooks
Once again, immunity is back up for grabs.
Free B2B marketing tools, playbooks, and frameworks — built especially for you (yes, YOU!), backed by 15 years of experience. Take them. Use them. You're welcome.
HubSpot Implementation for B2B SaaS — the 8-week playbook
Exactly how I implement HubSpot for a B2B SaaS company in 8 weeks. Custom properties, lead lifecycle, scoring model, attribution, workflows, dashboards. The order, the gotchas, and the parts most agencies skip.
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By Shani WolfUpdated Apr 2026
Read the playbook →
The MarTech Stack Review Framework
How to review a marketing tech stack and find $50K+ of waste in a week. Tool inventory, integration mapping, cost analysis, redundancy detection, and the questions to ask every owner.
By Shani WolfUpdated Apr 2026
Read the playbook →
AI Marketing Operations 101 — from curiosity to deployment
How to take a marketing team from "AI curious" to operational in 30 days. Tool selection criteria, prompt architecture, workflow integration patterns, and the safety guardrails most teams forget to install.
By Shani WolfUpdated Apr 2026
Read the playbook →
AEO vs SEO in 2026 — the playbook for being cited by ChatGPT and Perplexity
SEO is no longer enough. AEO (Answer Engine Optimization) is how you get cited by ChatGPT, Claude, Perplexity, and Google AI Overviews. The structure, the schemas, the content patterns, and the measurement.
By Shani WolfUpdated Apr 2026
Read the playbook →
How to hire a Fractional CMO — the buyer's guide
I'm a Fractional CMO, so this is biased — but it's also useful. When to hire one, what to look for, what to pay, the red flags, and the questions to ask in the discovery call. Originally written for Startup for Startup.
By Shani WolfUpdated Apr 2026
Read the playbook →
Using Amplemarket's MCP server with Claude for marketing
How I run prospecting, enrichment, and outbound directly from Claude using Amplemarket's MCP server. The setup, the prompts, the workflows, and the things to avoid. Originally published on the Amplemarket blog.
By Shani WolfUpdated Apr 2026
Read the playbook →
Templates & Calculators
Ready-to-use, no email required
The same templates I use with clients. Download, copy, customize. No gated forms, no nurture sequences.
Marketing Budget Calculator
Plan a marketing budget by stage, channel, and revenue target. Built with the team at Startup for Startup.
MarTech Stack Review Checklist
The 47-question checklist I run through on every new engagement. Tools, integrations, data flows, costs.
HubSpot Implementation Readiness Checklist
Before you sign the HubSpot contract: the 23 things to have ready so the implementation doesn't stall.
B2B Lead Scoring Model Template
A working lead scoring model for B2B SaaS — demographics, firmographics, behavior, and intent. Editable.
AI Prompt Library for Marketing
200+ prompts for content, research, ICP, competitor analysis, email, and ops — tested across Claude, ChatGPT, and Perplexity.
Marketing ROI Calculator
Quickly model marketing ROI by channel, including the hidden costs most teams miss. Best for B2B and DTC.
My Working Stack
AI AND MARTECH TOOLS I WORK WITH
The Marketing technology platforms I run with daily. And the tech partners I work with more closely.
Partners
MarTech and AI Tools I Work With Consistently
Community Picks
Voices I learn from.
Reddit · r/marketing
B2B marketers figuring out AEO
Real experiments getting content cited in Perplexity and ChatGPT.
Browse →Podcast · Startup for Startup
The CMO hiring series
Hebrew series I contributed to — when and how to hire a CMO.
Listen →Newsletter · Lenny's
Lenny Rachitsky on PMM and growth
The newsletter for marketers who work close to product.
Subscribe →Newsletter · Demand Curve
Demand Curve weekly
Growth tactics that ship. No frameworks, just plays.
Subscribe →Community · RevHub
The Israeli RevOps community
2,000+ CROs, VPs Sales, RevOps leaders. Best signal on Israeli B2B revenue ops.
Learn more →Reddit · r/HubSpot
HubSpot users helping users
Honest answers on HubSpot edge cases and what's broken in the latest release.
Browse →Continue the journey
Keep reading. More inside Resources.
A playbook, a checklist, and a prompt library — three of the most-used resources, picked to follow what you just read.
Playbook
HubSpot Implementation for B2B SaaS — the 8-week playbook
Custom properties, lead lifecycle, scoring, attribution, dashboards. The order, the gotchas, and the parts most agencies skip.
Read the full story →
Framework
The MarTech Stack Review Framework
How to review a marketing tech stack and find $50K+ of waste in a week. Tool inventory, integration mapping, redundancy detection.
Read the full story →
Library
AI Prompt Library for Marketing — 200+ prompts
Tested prompts for content, research, ICP, competitor analysis, email, and ops — across Claude, ChatGPT, and Perplexity.
Read the full story →Newsletter
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