Prompts that actually work for B2B marketing
These are the prompts I use daily with Claude and ChatGPT for my own clients. Each one includes the prompt, what to expect, and tips for better output.
Content creation
1. Blog post first draft: 'Write a 1200-word blog post for [audience]. Topic: [topic]. Tone: authoritative but conversational. Include 3 practical frameworks and end with a clear CTA to [action]. Use specific numbers and examples.'
2. LinkedIn post: 'Write a LinkedIn post (max 1300 characters) about [insight]. Start with a hook that challenges a common assumption. Use short paragraphs. End with a question that invites comments.'
3. Email sequence: 'Write a 3-email nurture sequence for [audience] who downloaded [resource]. Email 1: value-add follow-up. Email 2: case study. Email 3: soft CTA. Each email max 150 words.'
Research and analysis
4. Competitor analysis: 'Analyze [competitor]s positioning, messaging, and pricing. Compare to our positioning: [describe]. Identify 3 gaps we can exploit and 3 messages they own that we should avoid.'
5. ICP research: 'Research [job title] at [company type]. What are their top 5 daily challenges? What tools do they use? What metrics do they report on? What would make them take a meeting with a [your service]?'
Operations
6. Meeting summary: 'Summarize this meeting transcript. Extract: decisions made, action items with owners, open questions, and next steps. Format as a bulleted list.'
7. Weekly report: 'Generate a weekly marketing report from this data: [paste metrics]. Include: top 3 wins, top 3 concerns, 1 recommendation. Keep it under 200 words.'
Outbound
8. Personalized outreach: 'Write a cold email to [name], [title] at [company]. Reference their recent [LinkedIn post/company news]. Connect it to [problem we solve]. End with a soft CTA. Max 100 words.'
9. Follow-up sequence: 'Write 3 follow-up emails for a prospect who didn't reply to my initial outreach about [topic]. Each shorter than the last. Final email: breakup email.'
Tips for better AI output
- Always include your audience and their context
- Specify tone: authoritative, casual, technical, warm
- Give examples of what good output looks like
- Set constraints: word count, format, structure
- Iterate: first draft is never the final draft
Download: MCP Prompt Playbook
The full prompt playbook for Amplemarket MCP + Claude. Goes deeper than the 20 prompts above.
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