Mom, I’m on TV!
Articles, interviews, podcasts, and features.
I always have ideas. I don’t always write them down.
But, when I do, sometimes they get picked up.
Featured In
Recent Features
Where you can find me
Amplemarket Blog
How to Use MCP with Claude for Marketing in 2026
A hands-on walkthrough of how I connect Amplemarket's MCP server to Claude to run prospecting, enrichment, and outbound workflows directly from the chat interface.
Author · 2026
Walla Marketing & Digital
תכינו את הארנק: OpenAI מקפיצה מחירים
A piece on OpenAI's pricing changes and what they mean for marketing teams planning AI budgets — what to absorb, what to re-negotiate, and what to replace.
Author · December 2024
CTech by Calcalist
Featured in CTech
A feature in CTech on the Israeli marketing-technology ecosystem and how fractional leadership is reshaping how startups buy senior expertise.
CTech by Calcalist
Startup for Startup (monday.com)
Marketing Budget Calculator
A ready-to-use marketing budget calculator I contributed to the Startup for Startup template center. Plan a marketing budget by stage, channel, and goals.
Startup for Startup Template Center
Startup for Startup (monday.com)
איך ומתי כדאי לגייס CMO
Part 1 of a Hebrew series on when and how to bring in a CMO (full-time or fractional) to secure a startup's growth trajectory.
Startup for Startup Blog
Startup for Startup (monday.com)
Hiring a CMO — The Costs
Part 2 of the CMO hiring series: a breakdown of the real cost of full-time vs. fractional CMO engagements and when each model makes financial sense.
Startup for Startup Blog
Startup for Startup (monday.com)
Hiring a CMO — Finding the Right Person
Part 3 of the CMO hiring series: a practical framework for sourcing, evaluating, and hiring the right marketing leader for your stage and industry.
Startup for Startup Blog
Mizbala · Digital & Social
Featured in Mizbala
A feature in Mizbala's digital and social media section on AI-era marketing tactics and how Israeli B2B teams are adapting their stacks.
Mizbala
Mizbala
Featured in Mizbala
A news feature in Mizbala covering developments in the Israeli marketing technology and B2B ecosystem.
Mizbala
Give & Tech
Marketing Mentor, Give & Tech
Volunteer mentor with Give & Tech, pairing tech professionals with Israeli nonprofits to build stronger marketing and growth capabilities.
Ongoing
Speaking & Media
Want more? Explore the case studies and playbooks I've shipped.
Real B2B marketing work, anonymized but fully detailed. Plus free playbooks you can use with your team this week.