1:1 Mentoring
I mentor marketers at every stage — from first role to CMO. No cookie-cutter program. We talk, we figure out what you need, and we build a plan that actually fits your life.
Who this is for
Is this you?
If you recognize yourself in any of these, we should talk.
Track 01
Just starting out
You’re a junior marketer, career switcher, or fresh graduate trying to break in. You need someone who’s been in the room to tell you what actually matters — not another online course.
Track 02
Mid-career and stuck
You’ve been doing marketing for 3–10 years. You’re good at what you do, but you’re not sure if the next step is VP Marketing, Head of Growth, MarTech lead, or going independent. You need clarity, not motivation.
Track 03
Senior and alone
You’re a CMO, VP, or Head of Marketing. There’s no one inside your company to pressure-test your thinking. You want a confidential sparring partner who’s lived your problems — not a coach who’s read about them.
Track 04
Switching to MarTech / AI
You’re a strategist whose hands-on skills need to catch up. You know that marketers who can do both strategy and systems are the ones getting promoted. You want to close that gap fast — with real projects, not tutorials.
What it looks like
Real conversations. Real outcomes.
Every session ends with a written follow-up doc, an action list, and one clear next move. No fluff, no “how did that make you feel.” You came with a problem — you leave with a plan.
The Process
No packages. No programs. Just a conversation first.
I don’t sell mentoring in a box. Every person I work with is in a different place, with different goals, different timelines, and a different budget. So here’s how it actually works:
Working with Shani felt like getting a year’s worth of experience in a few sessions. She didn’t just tell me what to do — she taught me how to think about it.
A few pro bono spots open
Why me
If you want a career coach, go to a great career coach.
From my mentees
Don’t take my word for it.
Swipe or use the arrows to scroll through more stories
One conversation with Shani moved me ten steps forward. She reframed how I think about positioning and gave me a concrete way to make it stick.
I spent months talking to consultants who gave me frameworks I already knew. Shani sat down, asked three questions, and mapped out exactly what our go-to-market was missing.
Shani helped me see what was right in front of me. Within a week, our pipeline strategy went from scattered to focused — and the numbers followed.
I honestly feel personally and professionally accompanied, with real investment and real value. This isn’t transactional — it’s a partnership.
What surprised me most was how quickly she got our product. She bridged the gap between what engineering built and what marketing needed to communicate.
Shared with permission. Full LinkedIn recommendations on my profile.
FAQ
Before you ask.
Continue the journey
Mentoring that actually moved people.
Three real mentorships — a first job landed, a hiring loop rebuilt, a pro-bono program that kept going.
Pro bono
Junior marketer pro-bono mentoring
From stuck at the starting line to a first marketing role at a B2B SaaS company.
Read the full story →
Playbook
B2B Sales Hiring Scorecard
Built with a VP Marketing over 4 sessions — filters pipeline-builders from deck-builders.
Read the full story →
Give & Tech
Pro-bono marketing for a non-profit
A year of monthly sessions rebuilt their outbound, content, and volunteer funnel. Still running.
Read the full story →Ready to move? Let’s talk.
30 minutes. Free. No commitment. Just an honest conversation about where you are and where you want to go.
Free 30-min slot