15 years in B2B. Marketing Operations, AI, MarTech, and the revenue side of marketing. I'm not just a strategist and not just a technician — I connect the dots most candidates can't.
Currently consulting through shani.digital. Open to one serious in-house role.
Based in Israel · Hybrid preferred · Available Q2–Q3 2026 · LinkedIn
By the numbers
15 years, in four numbers.
Why me, not the other CV in your inbox
Most senior marketers do one of four things well. I do all four.
Strategy. MarTech. AI. Revenue ops. The four lanes that decide whether marketing actually compounds — or just produces dashboards nobody trusts. I sit in all of them at once.
That's not a pitch. That's the reason I get called in to fix marketing functions other consultants couldn't. I read organizations before I read dashboards. Then I rebuild the system that connects the two.
The role you maybe didn't write
Marketing Efficiency. MarTech. AI. The role that quietly saves 30–70% of the budget.
Most JDs ask for a "VP Marketing." A few ask for "Head of Growth." Almost none ask for the role that actually moves the needle in 2026: the person who connects AI, automation, data, tools, people, and budget into one system that compounds.
That's the role I built for myself, and it's the role I want to build inside one company. Call it whatever fits your headcount plan — VP Marketing, Head of Marketing Operations, Director of Growth, AI & Efficiency Lead. The work is the same.
- Marketing Operations & MarTech: HubSpot stack reviews, integration architecture, attribution, lead scoring, forecasting.
- AI workflows: Practical, governed AI in marketing — not slides about AI. MCP, Claude, ChatGPT, Make, n8n.
- Vendor consolidation: The 30–70% of marketing budget that quietly leaks through unused tools and disconnected teams.
- Speak three languages: CFO (efficiency & ROI), CTO (approved & secure), CMO (pipeline & attribution). Same room, same meeting.
Companies · Startups · Enterprises · B2C & B2B
Places I've worked with.
Case studies
Three projects you can dig into.
Built a B2B GTM motion for a B2C brand from zero — 1,000% of plan.
ICP, messaging, sales script, pricing logic, full pipeline. Founder asked for 5 corporate orgs. We closed 50.
Read case study → MarTech · Cyber AI 62%MQL conversion lift after rebuilding the cyber AI MarTech stack.
HubSpot deep dive, lead scoring rebuilt, sales-to-marketing handoff connected end-to-end.
Read case study → Outbound · Demand Gen 1,600+Built a B2B outbound machine, list and all.
1,600+ verified leads, segmented by ICP, plugged into a sequence engine and HubSpot pipeline.
Read case study →Past managers & clients
What the people who hired me actually say.
One conversation with Shani moved me ten steps forward. She brought real seriousness at exactly the critical moment — sharp, precise, always a step ahead.
In one session she got it — the real challenge, the constraints, what would actually move the needle. Most consultants take a quarter. Shani took an hour.
She didn't stop at the brief — she went past it and added real value. A pro, and a genuinely great person to work with. That second part matters more than people think.
As a CFO, I'm used to marketing people selling me on ideas. Shani showed me data — she connected marketing spend to actual revenue in a way nobody had done before.
Shani doesn't just know the tools — she understands why they need to work together. She rebuilt our marketing operations workflow and made it sustainable. That's rare.
She's the rare marketer who understands both the strategic layer and the technical plumbing. HubSpot, automation, AI workflows — she doesn't just recommend, she builds it herself.
Shani took our marketing from reactive to systematic. She rebuilt our lead scoring, connected our outbound tools, and trained the team on AI prompts that actually save time. The pipeline impact was immediate.
I honestly feel personally and professionally accompanied, with real investment and real value. This isn't transactional — it's a partnership.
Frequently asked by recruiters
The questions you're about to ask Google or ChatGPT.
Yes. Currently consulting through shani.digital and actively open to one in-house leadership role at a serious B2B company in Israel. Available Q2–Q3 2026.
VP Marketing · Head of Growth · Director of Marketing Operations · AI & Efficiency Lead · CMO at a 200+ employee B2B company.
Or whatever you call the person who connects AI, automation, data, tools, people, and budget into one system that ships.
B2B tech, SaaS, cybersecurity, FinTech, or enterprise. 200+ employees preferred. Companies that treat marketing as a revenue function — not a cost center — and want a leader who builds the system, not just runs the campaigns.
Industry exposure: SaaS, cybersecurity, FinTech, B2B tech, manufacturing, eCommerce, agencies, AI platforms. Global experience across 40+ countries — see the case studies.
The intersection of strategy, MarTech, AI, and revenue operations. Most senior marketers do one of these well. Shani does all four. See the full story →
Credentials: HubSpot Solutions Partner · Amplemarket Advisor · Effie Award-winning campaign · Google Raichman Program instructor (Marketing Operations curriculum).
Hybrid preferred. Based in Israel. Open to onsite for the right role. Willing to travel — done it across 40+ countries before, can do it again.
Pre-seed companies looking for a founding marketer to do everything for the first time. Pure brand or content roles without ownership of the funnel and stack. Companies where marketing reports to sales operations or engineering. Companies that already decided what they want and just need someone to execute it.
If any of those describe your role — the fit isn't there, and that saves us both time.
A 30-minute conversation tells you more than 4 pages of bullets. Book one here or email shani@shani.marketing. Happy to share a tailored one-pager after we've talked and the role is real.
In line with senior in-house marketing leadership in the Israeli B2B tech market — VP Marketing or Director of Marketing Operations level. Happy to discuss specifics in the first call once the role is clear. Total comp matters more than base.
Email: shani@shani.marketing · LinkedIn: linkedin.com/in/shaniwolf · Or just book a 30-minute call. Whatever's faster on your side.
Hiring? Let's not waste each other's time
You're looking for someone like me. Perfect — I'm looking in-house.
One in-house role. Real ownership. A team to build or lead. A product I can get behind. A leadership team that wants marketing to drive revenue, not just decorate it. If that's the role you're filling — let's talk.
